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A Complete Guide to Social Media Management [2023]

Updated: May 31, 2023

SOCIAL MEDIA MANAGEMENT doesn't have to be painful in 2023. Create an effective plan for your social media with this tool!



Ian Llantin

March 23, 2023



Sprout Social: The best tool for Social Media Management


Having a social media management strategy is essential for all businesses in 2023. Social media management means consistent posting, engaging, and listening on social media. Thankfully, Sprout Social is the best tool for doing all of this at once.


At the mark social media, we're always looking for the best way to bring our clients results. We use tools like Adobe, Meta, Sprout Social to deliver social media agency services. is one of these social media management tool for all brands to manage social media with insights that will drive your social media to impact your business.


In this this post, we'll guide you through creating a winning social media strategy of your own with Sprout Social.


What is Sprout Social?

  • Founded in 2010.

  • After Tik Tok integration in 2022, they surpassed 1,000 employees.

  • Chief Executive Officer Justyn Howard is also a Co-founder of the company.

Digital Marketing is key in 2023. Social Media, websites, and search engines are in the hands of many consumers. Sprout Social is a social media management platform that provides businesses with tools to manage their digital presence. According to a survey by Sprout Social, "Four-in-ten Americans say they ever use Instagram," (Schaeffer, 2021). Therefore, businesses should be actively using strategies to reach these users. Instagram is one of the best channels for businesses to implement a strategy since it's such a popular platform. Thankfully, Sprout Social is a tool that can help businesses take the steps necessary to grow popularity on many platforms. They're a company that offers services like engagement tools, publishing, and access to analytics.


Social media management is a strategy for business growth, and using Sprout Social's intelligent platform for managing social media makes growth simple. Brands can use Sprout Social's features like their insights, content calendar, and blog. They're a company that keeps on growing, as CNN says that their highest stock price of the 52-week period is $145.42 (CNNBUSINESS, 2023). The rise in use of social media makes Sprout Social a simple solution for business to manage their content, and great investment.

Their platform is built to help brands improve social media management efforts and ultimately drive more traffic and sales to their website or online store. Engaging with audiences, and analyzing content that audiences enjoy on social media. Social media should be an integral part of businesses' digital marketing strategies. The most successful businesses will use video, images, and other visual content is only expected to increase in the future. Marketers will need to create engaging and interactive content that stands out in a crowded digital landscape. Platforms like Tik Tok, Facebook, Instagram, and YouTube are a few of many platforms that businesses should look to the future of digital marketing, and adapt to updates in social media. Businesses should use social media management in order to create effective and engaging content.

For example, one can use Sprout Social that to gather insights from platforms like Instagram. They provide performance insights that can be used to get ahead of the competition. With insights, one can manage content in ways that optimizes it to fit what users enjoy. However, Sprout Social says that looking at one's performance insights isn't enough. "You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform's marketing landscape," (Zote, 2023). This is where Sprout Social comes in, it's an all-inclusive tool that uses insights to give a winning social media management solution.


Additional Sources:

Cable News Network. (n.d.). SPT. CNNMoney. Retrieved March 23, 2023, from

Schaeffer, K. (2023, February 8). 7 facts about Americans and Instagram. Pew

Research Center. Retrieved March 23, 2023, from https://www.

Zote, J. (2023, March 6). Instagram statistics you need to know for 2023. Sprout

Social. Retrieved March 23, 2023, from


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